Your value proposition is a succinct statement that communicates the unique benefits and value your products or services offer to your target audience. It answers the question, "Why should customers ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

This course is compulsory on the MSc in Social Innovation and Entrepreneurship. This course is not available as an outside option. The course is a rigorous examination of key insights, concepts and ...