In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” ...

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

One might be tempted to think that keyword optimization has lost its relevance with the advent of new technologies and search algorithms. However, keyword optimization remains a crucial aspect of SEO.

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

Keyword research is the first step to achieving great SEO and driving your website’s organic traffic. You can think of keywords as the building blocks of SEO — without them, there’s no foundation on ...