The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you can get it.

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new ‘Stranger Things’ LEGO set is set to release January 3, 2026, or January 1, 2026 for Insiders, and it’s expected to ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The big LEGO drops for May 2024 are the Star Wars Day sets, Despicable Me 4 sets, and the two ...

If you want to get hands-on with the upcoming Artemis 1 launch, here's your chance. Lego Education is teaming up with NASA's Kennedy Space Center (KSC) in Florida to bring a unique hands-on building ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...