The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...