Like anything else, to improve your odds of success at licensing a product idea, you need to be able to play the game longer and smarter. The longer you’re in the game, the better chances you have of ...

Like anything else, to improve your odds of success at licensing a product idea, you need to be able to play the game longer and smarter. The longer you’re in the game, the better chances you have of ...

Stephen Key is an expert on licensing consumer-product ideas. His book about inventing, One Simple Idea, has been translated into six languages. Through inventRight, the coaching program Key cofounded ...