Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...

India’s linear TV audience fell from 705 million viewers in the March quarter of 2025 to 689 million by the September quarter ...

When it comes to traditional television production, CEO Sean Atkins thinks there’s no contest when compared to his Dhar Mann Studios. Speaking at TheWrap’s annual business conference TheGrill on ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

Jimmy Kimmel’s brief suspension — and swift reinstatement — after controversial comments about conservative activist Charlie Kirk has reignited a debate over the future of broadcast television.

Global linear TV advertising will continue its downward trend -- sinking 11.3% to $139.1 billion in 2026 from $143.9 billion this year, according to the World Advertising Research Center (WARC). The ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- ATHLOS is proud to announce ION, one of the most-watched networks on television, as the domestic linear broadcast partner for this year's Athlos NYC, returning ...

The Kentucky vs Texas A&M NCAA Volleyball Championship is the culmination of historic fan engagement. But is there still room for the sport to grow?