The reasons why posts fail to get engagement often come down to some common issues: Posts fail to combine authenticity, ...

Every time Steven publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Skift analyzes LinkedIn New Year messages from 11 airline CEOs to uncover clues about leadership, culture, and airline ...

LinkedIn has already harnessed the writing abilities of generative AI with its AI-generated copy suggestions for ads on the platform. Now LinkedIn is expanding those abilities so that all users can ...

Your best LinkedIn posts could soon get a lot more reach. That’s because LinkedIn is developing a new way for posts to show up on other people’s feeds. It’s called a “suggested post” — an ambitious, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Bryan Shankman wrote a LinkedIn post earlier this year that started like this: “I proposed to my girlfriend this weekend.” “Here's what it taught me about B2B sales:” The 31-year-old from Los Angeles ...

Want to go viral on social media? LinkedIn has a message for you: Try that somewhere else. “When things go viral on LinkedIn, usually that’s a sign to us that we need to look into this, because that’s ...