Learn how your business can harness the power of localized marketing across your portfolio. A recent Forrester Consulting study, “The Localized Marketing Imperative: How Multi-Location Businesses Can ...

SAN DIEGO--(BUSINESS WIRE)--SOCi, Inc., the leading all-in-one platform for “next-level” multi-location marketers, released its first Top Restaurants in Localized Marketing report, which reveals how ...

Soci, a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. National and global companies like Ace Hardware, Anytime Fitness, The ...

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SAN DIEGO--(BUSINESS WIRE)--SOCi, Inc., the leading social and reputation management platform for multi-location businesses, today announced it closed an oversubscribed Series C funding round of $15 ...

Should teams guiding marketing strategy for national organizations with local locations pay more attention to the local piece of the media puzzle? Monica Ho believes they should. The CMO of SOCi, a ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

Rent-A-Center’s store network includes more than 400 U.S. locations run by franchisees who seek to build ties with rent-to-own customers in their surrounding communities. The company recently teamed ...

As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...