(FOX 5/KUSI) — Domino’s unveiled a major makeover this October, including the introduction of a jingle from a country star it hopes catches in customers’ minds. The chain’s first refresh in 13 years ...

The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape? The fmcg sector has produced some of the ...

The founder of Brand Music, Michael Burrows, whose work has helped shape the sound of some of Australia’s most iconic advertising campaigns, is warning brands against abandoning one of their most ...