Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...

Across platforms, demand is rapidly growing for content that is more effective, engaging and authentic. So how do creators keep up? What will be AI’s impact on their creative process—and their ...

Opinions expressed by Entrepreneur contributors are their own. As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads.

Burnout affects most workers -- from office to remote employees to creators. A new study conducted by video editing platform Tasty Edits shows that 79% of creators have experienced burnout -- with ...

Content fails when it speaks ‘at’ audiences, not ‘to’ them. To convert, your messaging must be focused, data-backed and designed for how people actually read. Content without strategy is noise; ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...