Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology.

Controls are the specialized systems that you implement in your company that make sure that your team is doing the right things, at the right time, to produce the desired results. Here are 8 proven ...

Identifying quantifiable elements to evaluate, monitor and control your marketing plan begins with establishing goals. Establishing quantifiable goals that must be met within a certain time frame ...

The Committee for Unfair Competition has found that the purchase and use of a competitor’s trademark as a Google AdWord constituted a breach of Section 25 of the Norwegian Marketing Control Act.

The Norwegian Marketing Control Act offers additional protection to an IP owner, based on the legal ground that a trade mark or product imitation may constitute an infringement of commercial rights.

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

Keeping up with your gamer gossip? Then you're probably up to snuff on the recent Ocean Marketing / Penny-Arcade spat. We held our tongues as the drama unfolded -- no easy task, considering Engadget's ...