How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief ...

Your primary business goal is to sell. You might think this makes it obvious that your marketing department should sell as much as possible and that your production department should strive to keep up ...

Following the news of Marc Weinstock‘s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the beauty retailer confirmed in a statement to Retail Dive. The completed ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...