Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Creating passive income allowed Liz Wilcox to fulfill her lifelong dream of competing on the TV series "Survivor." ...

Ever get frustrated by how many emails you get from stores and brands? Of all the forms of marketing, email has one of the highest returns on investment. Ever get frustrated by how many emails you get ...