Adobe on Tuesday unveiled a new Marketo Engage service for account-based experiences called ABM Essentials. Adobe said the platform is meant to improve collaboration between B2B marketers and sales ...

SAN FRANCISCO, April 24, 2017 /PRNewswire/ -- Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo, Inc., ...

Marketo, a marketing automation technology platform, on Tuesday announced the launch of Marketo ABM (account-based marketing), which integrates account-based marketing natively within a single ...

LAS VEGAS, May 10, 2016 /PRNewswire/ — In conjunction with today's launch of Marketo ABM, Leadspace, the predictive analytics choice of four of the top five enterprise software companies, announced ...

SAN MATEO, Calif., March 29, 2017 /PRNewswire/ -- Mintigo, the leader of predictive marketing and sales technology, has partnered with Marketo Inc., the leading provider of marketing software and ...

Adobe has launched a product called ABM Essentials for Marketo Engage to help B2B firms deliver account-based experiences (ABX), a new term in the marketing lexicon, at every touchpoint in the buyer ...

SAN RAMON, Calif.--(BUSINESS WIRE)--atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

Adobe and Drift, providers of a conversational marketing platform, have launched Conversational ABM for Marketo Engage, a conversational capability for account-based experiences. Conversational ABM ...

LAS VEGAS--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) and Drift, the leading conversational marketing platform, today announced Conversational ABM™ for Marketo Engage, a first-ever conversational capability ...

Citing the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position as VP of Marketing and Co-Founder of Marketo to launch a startup to ...