The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes had introduced a revolutionary new car, the A-class, Mercedes's first entry ...

Manufactured in Alabama rather than Germany, the Mercedes-Benz EQS SUV is sometimes described as the all-electric sibling of the internal combustion-engined GLS. Truth be told, the zero-emission sport ...

You know the moose test. The car runs on a dry road surface between cons set up in an "S" to simulate an obstacle, the so-called "moose." Performed since the 1970s, now the moose test has a whole new ...