The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The best thing about the Guinness World Records is that anyone can get their name in that prestigious book. With enough skill, enough tenacity, or enough money, you can formally establish yourself as ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

In the continuing saga of Lucy Wyldstyle and Emmet Brickowski, Earth is overrun by rather large plastic bricks that lay waste to the planet. The invaders keep attacking and “Ar-mom-ageddon” is ...

A “Lord of the Rings” brick display has set a new world record. Creative minds at the Smaerd Land—a children’s museum in, Shenzhen, Guangdong, China—have created the “largest mini brick build” of all ...

The Danish toy maker Lego on Monday unveiled a new interactive building brick at the Consumer Electronics Show (CES) in Las ...