Women, seeking muscle gains and weight loss, are driving the protein craze, spurring innovation across the better-for-you ...

In Western culture, women’s ideal body shape is very thin and unsurprisingly, many women exercise primarily to lose weight. In this context, muscularity is often associated with masculinity and thus, ...

Getty Images; Sports Illustrated; A24; OpenAI; Sam Lee for TomboyX American rugby sensation Ilona Maher, was an inspired choice to be Sports Illustrated Swimsuit’s digital cover star. Maher’s cover, ...

In an earlier blog (Feminine Physique, November 26, 2014) I discussed the findings from this research. Women’s bodybuilding is no longer only for women who wish to build an extreme amount of muscle ...

As strange as this sounds this week of all weeks in sports, there was a time when muscles on women were neither preferred nor celebrated. A very long time, actually. Back before Title IX, and even in ...