从商业角度来看，LOGO的改版更是 NBA全球化战略的重要一环。作为一个商业体育联盟，NBA 的球队LOGO不仅是队徽，更是贯穿全产业链的品牌资产，需要适配球衣、球鞋、文创周边、数字媒体等数十种应用场景。

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally ...

It’s the most important and biggest event of the year for the NBA, but you wouldn’t know it by the mere optics of the Finals. No gold trophy at center court. And more importantly, no Finals script ...

Cade Cunningham’s new logo has recently been revealed on his sneakers during gameplay. On Monday night, SLAM Kicks brought attention to the Detroit Pistons’ new branding, and the post went viral on ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

Ok. Before we continue, let me say this: 99 percent of the time, I am not here for bullying. Bullying is bad. You shouldn't do it. You shouldn't allow your kids to do it if you have kids. And, if you ...