In 2012, Nebraska research showed people outside of Nebraska were barely aware of the state as a vacation destination. Only 17 percent were likely to vacation here. And "Portrait of American Travelers ...

The Nebraska tourism slogan “Nebraska. Honestly, it’s not for everyone” has generated about $7.1 million in publicity value and reached nearly 885 million people since it was launched four years ago.

Use one of the services below to sign in to PBS: You've just tried to add this video to My List. But first, we need you to sign in to PBS using one of the services below. You've just tried to add this ...

Potential tourists can’t say Nebraska didn’t warn them. Nebraska’s tourism commission announced Wednesday that the tagline for its new tourism campaign is “Nebraska: Honestly, it’s not for everyone.” ...

Nebraska isn’t going to trick you into a visit. It may not have sandy beaches or majestic mountains, but that’s okay; Nebraska has plenty to offer. And with that in mind, the tourism board has a new ...

LINCOLN, Neb. — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The slogan, ...

LINCOLN, Neb. (AP) — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The slogan, which ...