SHELTON, Conn., Aug. 18, 2020 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, today introduced the BIC EZ Reach lighter, hailing it as the ultimate lighter for all lighting ...

Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...

The new designs are inspired by the duo's personalities and aesthetics. Entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart have released new BIC EZ Reach lighter designs inspired ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

Our ancestors learned to control fire roughly 1.8 million years ago. A lot has changed since then, but the utility of fire remains constant, keeping us warm, cooking our food, and lighting the ...