LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

VENTURA, Calif.--(BUSINESS WIRE)--Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize programmatic ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory ...

Opportunities in the AI advertising market include increasing demand for privacy-compliant solutions, personalized campaigns, ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...