The young man at the airport approached me with a nervous smile and a hint of hesitation. He was from the Ministry of Tourism, he explained. Would I be so kind as to fill out a survey on my stay in ...

A country with diverse cultures and natural beauty, Pakistan is a heaven for any tourist. From snowcapped peaks and frozen lakes to serene valleys and beautiful shores, interspersed with the ruins of ...

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the ...

Pakistan is one of the world’s most beautiful tourist destinations, blessed with stunning natural landscapes and great diversity. From the snow-covered mountains of the north to green valleys, ...

Once thought of as one of the world’s most dangerous countries, Pakistan is back in the spotlight, but this time as a budding tourist destination. The government — led by former cricket star Imran ...

Pakistan will hold the Tourism Skills and Investment Expo 2025 in Islamabad from October 10 to 12. The federal government aims to boost the country’s tourism industry with this large-scale event. The ...

WASHINGTON: Pakistani Ambassador to the United States Rizwan Saeed Sheikh on Thursday described 2025 as a “transformative” ...

KARACHI: Pakistan can earn up to $5 billion in the next five years by attracting at least 500,000 international patients if it establishes a structured healthcare tourism system and improves hospital ...