Personal branding is not a new phenomenon. As early as 2006, Time Magazine declared "You" as its Personality of the Year. At the time, we were witnessing the emergence of social networks and Youtube.

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

In a crowded workplace, where competition is fierce and opportunities are finite, standing out can feel like an uphill battle. Yet, those who manage to distinguish themselves aren’t necessarily the ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. The Great Resignation might have slowed in 2023, but it’s been ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Storytelling has always been at the heart of everything I do. As a journalist, what started as a love for words has led to a career in journalism, where I have the privilege of amplifying voices that ...

Everyone wants to be a leader within their industry. The ability to get in front of people is paramount, that is, first — to be noticed. Second, to be considered, and finally, to make a difference.

General counsel are like any other business leader, hoping to earn a seat at the table with trusted executives at the top of the decision-making chain. To overcome preconceived notions about their ...

For 25 years, Kim Seltzer always had a job. But Seltzer’s long tenure ended last spring, when she was laid off from her job as the IT infrastructure director of financial services company IHS Global ...

Beyond the Title: Developing a Personal Brand as General Counsel General counsel are like any other business leader, hoping to earn a seat at the table with trusted executives at the top of the ...

A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market ...