Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

One of the main reasons customers prefer to shop at small businesses is because of the personal touch they get from the owner. Yet maintaining a level of personalization and sustaining a customer’s ...

In late 2022, Google added the ability to personalize Gmail messages sent from multi-send mode. This means you may now insert a @firstname, @lastname, @fullname or @email field within a multi-send ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...