Are you already feeling your New Year's motivation fading? It's not a lack of willpower; it's your brain's neurobiology playing a nasty trick on you.
The limbic system helps regulate emotional and social processing, as well as learning, motivation, and memory. It consists of structures that lie beneath the outer, wrinkly part of the brain and above ...
Advisers hoping to convince clients that they need a long-term financial plan should do their best to appeal to the prefrontal cortex of their clients’ brains — and steer clear of the limbic system ...