Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Diversification is the name of the game right now for brands selling ...

Long-term success hinges on both innovation—creating something new—and renovation—reinvigorating what already works. This course tackles a critical yet often overlooked question: How do you sustain ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

L-R: Vic Peram, Zain Jaffer, Linda Bishop, David Wescott, Kent Lewis, Cody McLain The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit Website Business ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...