Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Psychologists are finding that simply spotting Batman in a public space can nudge people toward small acts of generosity, from picking up trash to helping a stranger. The emerging research suggests ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, something unusual happened: commuters suddenly became more considerate.