Even the most skilled developers and product designers can’t always know exactly what their users want. Software prototyping provides a functional proof-of-concept mock-up that identifies missing ...

Working on a new product is always an exciting and risky process, even when you have all the data suggesting that the product is a win. In addition to all the administrative work, you need to know the ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. It’s very common for a prospective client to come to our product development ...

Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t address a strong unmet customer need; or 2) the need is real ...

PreviewLabs has built a business helping game companies and other startups build their prototypes quickly. And the company is announcing today that its rapid prototyping tools helped Squido Studio ...

Over the years, we’ve learned that new games are much more likely to succeed if a more dependable, iterative mobile game prototyping method is followed. One of our strategy's core values at justDice ...

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

Investors today back more than ideas—they back execution speed and proof of concept. But traditional software builds are slow, expensive, and unpredictable, raising risk for startup backers. That's ...