Through the launch of 'Go Wild', PUMA is championing the power of unveiling your true self through sport, showing it’s about the courage to be yourself, unlocking your authentic self and in turn, ...

Puma has been making some big moves in the sneaker game as of recent with a sudden pivot to the hardwood including a new basketball division, head of basketball operations, several notable signings ...

Minecraft has just officially announced a collaboration with Puma, the globally famous shoe brand. Unlike other games, Minecraft doesn't collaborate with outside brands very often. They recently had ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

The NBA season is almost here. Players report for their team's annual media days clad in fresh uniforms and new sneakers. Charlotte Hornets point guard LaMelo Ball is taking a different approach to ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...

Despite the explosion in popularity of e-sports, some still dispute the veracity of gaming being called a "sport", but sportswear giant Puma doesn't need any convincing. It has teamed up with gaming ...

In this week’s newsletter, read about users claiming that non-fungible tokens (NFTs) on OpenSea are securities in a proposed lawsuit, and find out how Infinex managed to get $40 million in sales for ...

Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming. The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer ...

The 2025 NBA Paris Games was a remarkable success. The regular season matchup between the Indiana Pacers and the San Antonio Spurs was the most-watched NBA game ever in France. As seen on PUMA Hoops ...

Bratz and Puma are partnering up to bring some pretty cool footwear both for Bratz's mobile game and for real-life fashionistas as well. The real-life Bratz and Puma footwear collection will be ...

Leading brands such as Puma, Crocs, Mattel and Pull & Bear have crafted products inspired by the show’s themes, aesthetics and characters, ensuring fans can take a piece of the “Squid Game” experience ...