The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

As noted by Michelle Grant (via TechCrunch), the Uber app is now sending users unrelated advertisements via push notifications. In one of the examples shown by Grant, Uber sent a notification to ...

The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of ...

A new app called Push it is sitting at the top of the App Store promising little more than the ability to send “push notifications to your friends.” The app features only two screenshots — one of a ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

Our smartphone apps are constantly clamoring for our attention—whether it’s a high score that needs beating or a group chat that needs responding to, there’s often a constant stream of pings and ...

Some Gmail complaints are perennial: Google won’t let me recover my account password, or a hacker has changed my two-factor authentication options. Now it seems you can add push notifications that ...