Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

As soon as a deal goes up on Groupon, it is listed with the words “Limited Time Remaining.” An hourglass shows how much time is left before the deal disappears from the site while other banners remind ...

Reverse psychology is not an exact science, but communication experts try to find the right balance between positive and negative aspects of behavioral change. The longest running off-Broadway musical ...

Federal health officials first advised Americans to wear cloth face masks amid the coronavirus pandemic one week ago. But the recommendation hasn't exactly persuaded the masses. "It still seems ...

When was the last time you gave someone advice that, later, proved both to be (a) right and (b) followed? Let's say your friend is spending too much on some home repairs (in your opinion). You’ve got ...