Disney and Pixar’s “Inside Out 2” brought the docile summer box office roaring back to life last weekend when it raked in more than $150 million domestically. The biggest opening since last summer’s ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

While Europe’s Charades is handling conventional film licensing, Los Angeles and Boston-based digital tech company Spaceport has been recruited by the Japanese studio (“One Piece,” “Dragon Ball”) to ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...

(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...