Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

Savvy salespeople have been using an account-based approach to win big customers on their own for a long time. But now the strategy is catching on at an organization-wide level. Organizations today ...

LinkedIn has announced a handful of new features for Sales Navigator, its platform that gives sales teams deeper insights into prospects. LinkedIn launched Sales Navigator back in 2014, two years ...

It's never a bad thing for a company to know where its sales are coming from, and this includes calculating cash and credit sales. Calculating credit sales, using accounts receivable, isn't quite as ...

Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy. Many companies hear the buzzword "account-based marketing (ABM)" yet ...

As organizations try to be strategically significant to their customers, they inevitably realize the value and necessity of implementing a key account management program. Key account management ...

Account-based marketing is rapidly gaining steam in the B2B world. About 90% of marketers recognize the value of account-based marketing ( ABM), rating it as "extremely" or "very" important to their ...

A company's income statement shows the sales, expenses and profits for an accounting period. The balance sheet tracks assets, liabilities and owners' equity. In the double-entry system of accounting, ...