Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. It helps persuade that potential customer past their remaining objections so he or she can finally ...

CS Odessa (www.conceptdraw.com) has introduced an addition to ConceptDraw Solutions for ConceptDraw Pro to support documentation and graphics that deal with marketing information and data. The $25 ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...