Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

Salesforce on Tuesday is launching an expanded version of AppExchange, adding new tools and partnerships that customers can find on the enterprise marketplace. They're also adding intelligent search ...

Salesforce took its Dreamforce event on the road, landing at New York City’s Javits Center Dec. 14. The keynotes, presentations and breakout sessions covered a wide range of solutions and success ...

Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s hyper-competitive landscape, delivering a seamless, tailored customer experience is ...

Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market. Salesforce acquired Evergage to fill gaps in its marketing cloud ...

"With Salesforce, we feel confident in the future of our business — even in challenging economic times — because of the increase in customer connection and internal efficiencies we've achieved by ...

NEW YORK--(BUSINESS WIRE)--Idomoo today announced it has launched the Idomoo - Personalized Videos for Salesforce app on Salesforce AppExchange. The app allows Salesforce users to easily integrate ...

Salesforce has unveiled what it calls a marketing Effectiveness Bundle to help brands consolidate personalization tools in a single platform. The goal is to help marketers “meet customers’ ...