Product scope adjustment is a key mechanism through which multi-product firms achieve efficient resource allocations. In this paper, we take a novel perspective to study firms’ product scope ...

You can excuse shooters and hunters for a certain product fatigue when it comes to rifle scopes. With a dizzying number of brands, products, and features on the market, it’s hard to know if a scope is ...

Your best shot is most often your first shot, so zero for a cold barrel. If your rifle puts subsequent shots an inch or two higher or lower, you’ll probably still be on target with quarry as large as ...

For a long time, European optics manufacturers did not configure their rifle scopes to best suit American hunters. Their scopes were often large and heavy with bold reticles positioned in the first ...

TAMPA, FL, August 24, 2021 – Meopta Sport Optics is excited to introduce the new Optika5 2-10x42 PA riflescope with side parallax adjustment (PA) from 10 yards to infinity. This exceptionally ...

** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** Scope technology during the first ...

** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** Many Burris scopes are like ...

The days of the simple fixed 4X or variable 3-9X riflescope are behind us. Most modern riflescopes are much more than just a sight. Many have become complex optical instruments that, in addition to ...