Shapermint is among the growing list of marketers hoping to cash in on the hype surrounding artificial intelligence (AI), and so far, its bets have shown signs of paying off. The shapewear retailer, ...

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Shapewear—undergarments that compress women's bodies to make them look slimmer—has long been viewed as a category that pushes unrealistic standards of beauty. DTC start-ups like Shapermint are trying ...

Despite the coronavirus crisis, two-year-old ecommerce shapewear company Shapermint is increasing its media investments and has lowered the price to acquire customers. Sales grew 40% year over year in ...

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. Marketing to consumers during the COVID-19 pandemic demands a level of online engagement from brands ...