In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

Long-term marketing plans are usually strategic (what you want to do), while short-term plans are tactical (how you want to do it), explains Brenits Creative. Long-term strategies usually focus on ...

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the bandwagon. When done ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would ...

Both short-term and long-term campaigns have their place in your online marketing strategy. This article shows why it is important to focus on both. When developing marketing campaigns, we often want ...

"Exposure" is a free, essential guide that is a must read for anyone considering making a short film. Making a short film is a common first step to starting a creative career in film. However, too ...