In China, a Singles Day Strategy Must Run Deeper than Discounts For consumer brands in China, no date on the calendar carries as much weight as 11/11: Singles Day, when hundreds of millions of bargain ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The Singles’ Day festival is now in its 15th year after it was first co-opted by Alibaba in 2009.

Before we get into the nitty-gritty of how one simple rule created the kind of insane return on investment noted in the headline — during one of the worst Crypto Winters in recent history — let’s be ...