Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

Have you ever wondered why certain posts always appear at the top of your Instagram or Facebook feed while others seem to vanish into oblivion? The truth lies in powerful, ever-evolving algorithms ...

He pointed to data from American National Election Studies (ANES) to illustrate the significance of the two degree shift.

Ever wonder why your social media feed seems to “read your mind?” One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s ...