Social media usage has increased to all-time highs and more interactions are happening on social media than ever before. Business executives now understand the value it brings to their organizations ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

“Marketing analytics measure everything from how an individual social media post is performing to how many clicks on a link are converted into tangible business,” says Brianna Bitton, Co-Founder of O ...

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two ...