BTS' new BT21 collection is a hit and now the K-pop group's animated characters are taking over your phone. Tata, RJ, Chimmy and the whole gang will be part of a collection of stickers and AR effects… ...

Billboard exclusively announced on Monday (July 16) that the Korean boy band is partnering with Facebook Messenger to launch a collection of stickers and AR effects inspired by their BT21 animated ...

Watch a clip of BTS teasing their new BT21 sticker set in collaboration with Facebook Messenger. A daily briefing on what matters in the music industry Send us a tip ...

LINE Friends Japan, the developer of LINE FRIENDS, a global character brand originating from LINE, will release a collaboration model between BT21, the globally popular character from LINE FRIENDS, ...

Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is the ...