Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

People prefer texts over phone calls — especially when it’s a company on the other side. According to one survey, two-thirds of consumers say they’d switch to a company that offered texting as a ...

Text message marketing allows businesses to communicate easily with customers. The holidays are here and there’s no time like now for businesses to reach customers in a way that perhaps they never ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. SlickText is our top text messaging software for boosting customer engagement. This ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

Apple’s iOS 18 update is here, and perhaps lost among the company’s flashy unveilings was its much-antipicated adoption of the Rich Communication Services (RCS) messaging standard. RCS, often referred ...

In a move to harness the growing interest in cell phone text messaging, online marketing firm MessageCast, Inc. plans to begin inserting ads into its LiveMessage service, which sends alerts via cell ...

Daniel writes guides on how to use the internet, explainers on how modern technology works, and the occasional smartwatch or e-reader review. He especially likes deep diving into niche topics that ...

Given the explosive growth of smart phone adoption, retailers are increasingly turning to the mobile channel to engage consumers on their terms. Capitalizing on the cost-efficient model of short ...