The Box says all the work was carried out in-house, other than the design of four new idents, which were created by Weareseventeen. The designs are based around the idea that The Box is ‘a destination ...

The Manhatten-based TV station will use the three 10 second idents over the Christmas period. The idents are each called 'Blizzard', 'Jack in the Box' and 'Rubix Cube'.