In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

NEW YORK (AP) — Procter & Gamble says it's working to stop the "Tide Pod challenge," a social media-fueled trend in which teenagers eat single-load laundry detergent packets. The American Association ...

Relax. Your kids are probably not eating Tide pods. I mean, they might be, but even if they are, laundry detergent is still probably one of the least dangerous consumer products you have to worry ...

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

It seems every few weeks another challenge takes social media by storm. Some, like the Ice Bucket Challenge, promote a cause. Others, like the bottle-flipping craze, are benign. But then there are ...

YouTube is cracking down on a dangerous new online trend where teens put poisonous laundry gel pods in their mouths, and then eat them like candy. They're calling it the "Tide Pod challenge" and ...

American culture hit one of its more deranged peaks with the Tide Pod challenge. For those who have yet to partake, it’s basically an an internet call for teens to chew up Tide Pod detergent packets ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

Videos circulated in 2018 on social media showing kids biting into brightly colored liquid laundry detergent packets, or cooking the soap-filled capsules in frying pans, then chewing on them before ...