Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

The battle over content creators is heating up as companies race to the next big business driver: short-form videos. Social platforms are just beginning to experiment with monetization and ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

TikTok is known for short videos. So what explains the success of longform series like "Who TF Did I Marry?" NPR's A Martinez asks Chapman University marketing professor Niklas Myhr. REESATEESA: I'm ...

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known ...

News moves fast, and there's not always time to untangle the complex forces driving the day's biggest stories. WSJ Explains breaks down big market moves, business and economic trends, and scientific ...

Now that President Donald Trump has guaranteed TikTok at least 75 more days to find an American owner, “Strictly Business” podcast host Andrew Wallenstein is breathing a sigh of relief. He kicks off ...