Aside from the plethora of scummy privacy practices Facebook uses to track your every move on its myriad platforms, the company’s also come up with plenty of sneaky ways to keep tabs on you off its ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Yesterday CNBC broke the story that Facebook uses its platform and ...

Facebook will now let Pages track engagement data on an Events page with Insights. Now you’ll be able to see how well your posts are trending for your upcoming birthday party. First noticed by ...

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...

Facebook has said that it is within its terms of service to see what users are typing even when the status or comment is never posted on the social network. The Menlo ...

Tracking links from Facebook to your WordPress-powered business website or blog can help to measure the success of your social network marketing activity, including links to the site from your own ...

HootSuite lets you create short "Ow.ly" links, share them anywhere and track their click data. Tracking clicks for Ow.ly links posted to Twitter is simple and comprehensive, but for all other ...

For years people have noticed a funny thing about Facebook's ubiquitous Like button. It has been sending data to Facebook tracking the sites you visit. Each time details of the tracking were revealed, ...