YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For ...

Google is looking to push more Trueview ads to mobile devices, promoting to brands an update it claims will make its in-stream ads more “actionable” on smaller screens and connected TVs, as it marks ...

In this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads. You will see that there is some crossover – both allow you to ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize cost-effective reach. With YouTube’s standard TrueView in-stream ads, ...

Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...

Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, ...

YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which the ...

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Before we dive in, a ...

Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service. Sony Latin, Universal Latin, and YouTube all declined to ...