UTM tagging is a popular – but nevertheless mysterious – method of tagging URLs to edit or augment visitor data in Google (News - Alert) Analytics. Even in the analytics industry, there is very little ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Unnat Bak When discussing ...

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although most of us feel comfortable reporting and understanding referral sources for our ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes. It’s OK if you don’t know off the top of your head. (I ...

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics ...

Urchin Tracking Module (UTM) tagging -- pieces of code that marketers attach to the end of a URL to provide richer information about where that traffic comes from -- are underused, according to Zac ...

UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign. The five variants of UTM are the following: ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed. There are various tools to measure attribution along the customer journey, but the ...