Ulta Beauty stock is positioned well for 2026. Learn more about the company's outlook and upside potential of ULTA stock.

If you’ve been curious about any beauty brands, makeup products and specific shades, now is the perfect time to be experimenting. Ulta’s twice-annual 21 Days of Beauty Event, running through Thursday, ...

Ulta Beauty will increase the store count by 4% in 2025, and the lower valuation makes share buybacks more effective. Ulta lost market share for the first time in 2024, but the company is addressing ...

Beyoncé's Cécred hair care products are now available at Ulta Beauty stores nationwide, and fans can also look forward to a new, weekly salon experience in-store. Fans can now shop Beyoncé's entire ...

UPDATE: I first wrote about the Ulta Beauty and Target partnership in 2021, when the two companies announced it. I was so excited that there would be Ulta Beauty at Target. That is, Ulta stores, if ...

Products from the direct-to-consumer skin care company are now available at 150 Ulta stores nationwide and on its website. Rodan and Fields is in stores for the first time, following a big change last ...

Steelman is navigating a rare rough patch for Ulta, and is doing so with a number of leadership changes and a slew of planned improvements to the store and e-commerce experience. Since Steelman’s ...

Investors with a lot of money to spend have taken a bearish stance on Ulta Beauty (NASDAQ:ULTA). And retail traders should know. We noticed this today when the trades showed up on publicly available ...

Beyoncé stars in a new Ulta Beauty ad highlighting her Cécred line, Cé Lumière perfume and mom Tina Knowles’ vocals with a ...

The allegations first came to light last month. — -- A second lawsuit has been filed claiming popular beauty store chain Ulta resells returned products and bills them as new. A complaint filed ...